This week, we discuss recent reports on global happiness and starting families.
We also discuss lessons from successful businesses that we can apply to our personal lives.
The World Happiness Report 2025
Since 2012, an organization known as The World Happiness Report (WHR) has studied global wellbeing and how to improve it.
Each year, they analyze data from 140 countries and publish their findings in an effort to give everyone the knowledge to create more happiness for themselves and others.
That sounds like a great mission to me.
They also publish a global happiness ranking of all the countries studied. The rankings are based on answers to a single question:
Please imagine a ladder with steps numbered from 0 at the bottom to 10 at the top. The top of the ladder represents the best possible life for you and the bottom of the ladder represents the worst possible life for you. On which step of the ladder would you say you personally feel you stand at this time?
WHR explains that this “life evaluation” question empowers people to make their own judgments about what matters most.
As part of its analysis, WHR uses economic modeling to explain countries’ average life evaluation scores. They look at six variables, and one of them jump out at me:
“Freedom to make life choices.”
What countries would you guess scored the highest on the 2025 rankings?
The top five countries in the happiness rankings are:
- Finland
- Denmark
- Iceland
- Sweden
- Netherlands
Each of these nations has ranked near the top for a long time.
Where is the United States on the happiness chart?
The United States fell to number 24, its lowest happiness ranking ever.
The United States’ highest ranking was 11th place way back in 2011.
I’m not totally surprised that the United States’ ranking is as low as it’s ever been.
We’ve discussed some theories that may help explain this drop:
- Americans’ debt balances are increasing year over year. Of course, Debt can cause some serious negative emotions, like shame and embarrassment.
- 8 out of 10 of us are worried we may lose our jobs this year.
- Nearly half of us don’t use our hard-earned paid time off (PTO) and choose to work more days than we are asked to.
I wasn’t surprised to see the United States rank 24th in the global happiness rankings, but I was shocked by the sub-ranking for this specific question:
Are you satisfied or dissatisfied with your freedom to choose what you do with your life?
The United States ranked 115th out of 147 countries in response to the freedom question!
That ranking truly shocked me.
It also helps explain one of the primary goals of Think and Talk Money: to help each of us reach financial freedom.
When we are financially free, we can choose to live life on our own terms. To me, that sounds a lot like what the WHR freedom question is trying to answer.
When you have financial freedom, you can make important decisions based on what truly matters. When you don’t have financial freedom, you risk making unsatisfactory decisions for money reasons.
We can choose to spend more time with the people who are meaningful to us.
We can choose to use our skills for work that is meaningful to us.

Most of us grow up thinking that life only revolves around getting an education and then getting a job. We don’t allow ourselves to believe that financial freedom is possible for us.
This was exactly how I felt before I wrote down my Tiara Goals one day on the beach in 2017.
My goal with Think and Talk Money is to help us all realize that financial independence is within our reach. If we can think and talk about our money choices even a little bit every week, we can make sure our money life remains in balance with the rest of our life.
By practicing strong personal finance habits, each of us can feel more satisfied with our freedom to choose what to do with our lives.
How would you rank yourself on the freedom question?
Are you satisfied with your freedom to choose what you do with your life?
What are your core values?
Have you ever written down your core values?
Do you know what you’re striving for?
Successful businesses look at these questions regularly. I find it helpful to learn how successful businesses operate so I can apply similar principles to my own life.
For example, there’s a great business book called Traction by Gino Wickman. In the book, Wickman encourages businesses to focus on vision, mission, and values.
It seems like a pretty good idea for all of us to think about vision, mission, and values as they apply to our own lives.
For example, if you’re one of the nearly half of Americans not taking your PTO, are you making that choice based on your core values?
It’s possible that you are. Perhaps you’re being strategic and have formulated a plan to benefit from all those extra hours at the office.
Or, it’s possible that you’ve never really stopped to think about why you’re working so much. You’ve never paused to articulate to yourself what you want out of life.
In Traction, Wickman makes a compelling argument why businesses should not skip this crucial step.
We all should take the same step in our personal lives. In 2017, I wrote down my core values, what I call my Tiara Goals.
Looking at the big picture, my Tiara Goals have helped me visualize what I truly want out of life.
In the short term, my Tiara Goals help guide me through difficult decisions. As long as I’m clear with myself about what I want in the long run, I can make daily decisions to get my closer to those goals.
Millennials want more kids but can’t afford them.
According to a recent report from Business Insider, Millennials want more kids but can’t afford them.
This makes me sad.
The study points to rising costs, as well as the reality that Millennials are saddled with large amounts of student loan debt.
Combined, it makes sense that Millennials are worried about money.
If you want to start a family, or grow your family, what better motivation could there be to spend a little bit of time each week thinking and talking about money.
If this is your reality, or you know someone in this position, establishing strong personal finance habits is crucial.
Each week at Think and Talk Money, we focus on developing these strong personal finance habits.
Please share Think and Talk Money with your friends and loved ones.
I hope that in spreading the word about Think and Talk Money, we can all help each other make big life decisions without worrying about money.
This is important whether you are hoping to start a family or have other life goals in mind.
We can all benefit from making intentional and informed decisions with our money.