What is your Money Why?
I had the happiest occasion to think about that question this past week.
My wife and I welcomed our third child, a little baby girl.
We were very fortunate and had a smooth delivery process.
Even so, when you’re in the delivery room, your mind runs wild. You just want everything to go well. It’s completely out of your hands by that point.
Things get really interesting when you’ve been at the hospital for a while and haven’t slept. There’s no telling where your mind will go.
No matter how much you tell yourself not to do it, you can’t help but think of all that can go wrong.
During these moments, I can assure you that one thing you’re not thinking about is money. If anything, you’re thinking that you would trade all the money you have for a healthy baby and a healthy mom.
I guarantee you won’t be thinking about free falling markets. You’re not thinking about setting up a 529 college savings plan, either.
When you finally hold your new baby, nothing else in the world matters. Everything around you goes quiet. The sense of relief is overwhelming and you cry.
It’s a beautiful thing.
In those first few moments, I told my baby girl that I love her. I promised that I will always protect her. Whatever she needs, I will be there.
If I want to keep that promise, I need to be good with money.
To be good with money, I need a powerful Money Why.

What is my Money Why?
I’ve known my Money Why since I wrote down my Tiara Goals for Financial Freedom on a beach in 2017. My number one Tiara Goal for Financial Freedom is to be with my wife and kids as much as I want.
I wrote down that goal before I was even married or had kids.
Years later, my Money Why hasn’t changed. The only thing that’s changed is my Money Why has gotten stronger and stronger since then.
- In 2017, my Money Why got stronger when I got married.
- In 2020, my Money Why got stronger when my daughter was born.
- In 2022, my Money Why got stronger when my son was born.
- This week, my Money Why got stronger when my baby girl was born.
My Money Why has never been more clear. It doesn’t even matter if my brain is functioning at half speed right now on limited sleep.
My Money Why is my baby girl, my son, and my daughter. My Money Why is my wife.
Of course, I want to provide for my family financially.
But my Money Why is more than that.
I don’t want to just provide money, I want to provide time. I want to be present and share experiences.
I want to be with them.
My overall goal in life is to spend as much time as possible with the people who are meaningful to me. To accomplish that goal, I need to be good with money.
If I’m good with my money, I can achieve financial freedom.
With financial freedom, I can choose how to spend my time. That means I can choose who to spend my time with.
My Money Why is not about being rich.
Saying that I want to be good with money is not the same thing as saying that I want to be rich. Funny enough, people that are good with money oftentimes feel rich regardless of what their net worth is.
As nicely put by Sam Dogen, founder of Financial Samurai, one of the preeminent personal finance blogs:
But I’ve noticed on my path to financial freedom there were several times when I felt incredibly rich and money wasn’t the dominant reason.
I couldn’t agree more with Dogen. There’s no richer feeling than having just come home from the hospital with a healthy baby girl. That feeling has nothing to do with money.
Check out more from Dogen at his website financialsamurai.com. There’s a reason why he is one of the leading voices in the personal finance space.
Simply making a lot of money will not make you feel rich.
On the flip side, people that make a lot of money but are not good with money often feel like they’re struggling to get by. As CNBC explained after talking with financial psychologists:
Whether you’re aiming to save more cash or boost your overall earnings, it’s important to ask yourself what you hope to achieve by obtaining more money, Chaffin says. Otherwise, if you don’t change your internal money beliefs, you may still feel anxious about money even if you hit millionaire status.
The takeaway is that it is pointless to make money without stopping to think why you want that money and what you’re going to do with it.
If you’ve never thought about money that way before, here are three three powerful reasons to get you started:
- Money can give you choices.
- Money can give you personal power.
- Money can give you time.
Money is nothing but a tool that you can manipulate to get what you truly want out of life. The thing is, you have to actually think about what you want if you are going to use that tool effectively.
Don’t wait for a major life event to start thinking about money.
You don’t have to wait until you have a baby to start thinking about what money can do for you. In fact, if you wait for a major life event like that, it’s going to be a lot harder than if you start thinking now.

Ask yourself:
“What is my Money Why?”
Whatever comes to mind, write it down.
Maybe you want to retire early. Maybe you’re just looking for a life pivot, as Scott Trench, CEO and President of BiggerPockets wrote about recently and has regularly discussed on the BiggerPockets Money podcast.
I personally agree with Trench. I like almost everything about FIRE, which stands for Financially Independent Retire Early. I just know that retiring early is not for me.
I prefer to think of it as FIPE:
Financially Independent Pivot Early
With FIPE, the goal is not to retire. The goal is to give yourself the freedom to choose what to do next.
Whether you want to retire early or just pivot to a new chapter in your life, being good with money is key.
Besides, I’ve never seen the point in working endless hours to make money, while spending hardly any time seriously thinking about how to keep that money.
What’s your Money Why?
My Money Why gets clearer by the day. It has never been more clear than it is right now after bringing home a little baby girl.
- What is your Money Why?
- Has your Money Why changed over time?
- How does your Money Why impact your relationship with money?
Let us know in the comments below.