Tag: financial literacy

  • Money on My Mind: Read Millionaire Milestones

    Money on My Mind: Read Millionaire Milestones

    On my journey to financial independence, I’ve read close to 100 personal finance books.

    This week, Sam Dogen of Financial Samurai fame, released Millionaire Milestones: Simple Steps to Seven Figures.

    I pre-ordered my copy of Millionaire Milestones and read it cover-to-cover in three days. You may have noticed my posts this week have been slightly delayed. Now, you know why.

    Earlier this year, I ranked my five favorite personal finance books here.

    When I next update my list, it’s going to be hard to leave Millionaire Milestones out of my top five.

    If you’re serious about becoming financially independent, I highly recommend you read Millionaire Milestones.

    Who is Sam Dogen aka The Financial Samurai?

    Dogen has been a leader in the personal finance space since he launched Financial Samurai in 2009. Since then, he’s shared his experience and knowledge for free with three posts per week. I do my best to read every post.

    Millionaire Milestones is his third book. Dogen’s also written the Wall Street Journal Bestseller Buy This, Not That and the bestselling e-book How to Engineer Your Layoff.

    What separates Millionaire Milestones from other books?

    As many of you know, I’ve been on my journey to financial independence since 2010 when I was drowning in credit card debt. Since then, I’ve read every personal finance book I can get my hands on.

    Allow me to over-generalize and separate the books I’ve read into two broad categories.

    The first category of books are written by authors who are at a very early stage in their personal finance journeys. These authors tend to be in their 20s and early 30s. They are intelligent people, good writers, and have a lot of valuable advice to share. I certainly gained a lot of insight from these books.

    The second category of books are written by authors who had not only achieved, but also sustained, financial independence. Contrary to the first category, these authors are typically in their 60s and 70s. They have decades and decades of experiences and knowledge to draw upon. They are absolute legends in the financial wellness space.

    person holding book sitting on brown surface illustrating the need to read Millionaire Milestones by Sam Dogen
    Photo by Blaz Photo on Unsplash

    With those overly broad categories in mind, do you see where I’m going with this?

    Category 1: Too young.

    Category 2: Too old.

    Enter Dogen AKA The Financial Samurai.

    AKA… Goldilocks?

    Millionaire Milestones is the Goldilocks of Personal Finance books.

    Yup, Dogen is part samurai and part golden-haired girl.

    Let me explain.

    Dogen is in his mid-40s. He’s not too young. He’s not too old. His book hits just right.

    In Millionaire Milestones, Dogen covers his journey from finance bro in New York in his 20s to present day life as a writer, investor, and husband and father.

    What separates Millionaire Milestones from other personal finance books is that Dogen’s still on his journey. Don’t get me wrong, he’s been financially independent for more than a decade. He certainly has accumulated decades of knowledge since his time working on Wall Street.

    But, Dogen’s still in the thick of things. He’s not preaching from the rocking chair on his patio overlooking his immaculate yard.

    Dogen’s presently raising kids. He’s focused on his website and his investments. Like you and me, he can relate to the present day challenges of personal finance because he’s still on his journey.

    To recap, Dogen’s not wet behind the ears. You don’t have to question his credentials.

    At the same time, he’s not so far removed from his peak earning years that his advice is outdated.

    That’s why I think Millionaire Milestones is the Goldilocks of personal finance books.

    In Millionaire Milestones, Dogen doesn’t pull any punches.

    Now, Dogen might be part Goldilocks.

    But, make no mistake. He’s still all samurai.

    If you read Millionaire Milestones, Dogen will tell it to you straight. He’s not going to sugarcoat anything for you. The journey to financial independence is hard. Most people don’t have it in them to make the sacrifices that Dogen recommends.

    The fact that Dogen doesn’t run away from that reality is what separates his book from others I’ve read.

    If you want the truth about what it takes to become a millionaire, Dogen will give it to you.

    Throughout his multiple decades studying and teaching personal finance, Dogen has seen many ups and downs. He’s not shy about sharing his mistakes in hopes that we can learn from those mistakes.

    He opens up about his relationship with his wife and his young kids. This is key because it helps understand why money even matters to him in the first place.

    Dogen has felt the pain.

    Importantly, Dogen has felt the pain. I’ve previously expressed my opinion that personal finance education is best suited for people that have already begun their careers or are just about to start.

    This is why I teach personal finance to law students and launched Think and Talk Money for lawyers and professionals.

    I know that personal finance education didn’t matter to me until I felt the pain. By feeling the pain, I’m talking about that struggle that comes with balancing rent, debt, and a social life for the first time with your own money.

    I don’t know Dogen, and I wouldn’t presume to put words in his mouth. But, my impression after reading Millionaire Milestones is that he would agree that personal finance education is best suited for people that have felt the pain.

    Dogen is not shy about sharing how he’s felt the pain at various stages of his life.

    In fact, he will tell you that if you want to be truly independent, you’re going to have to feel the pain, too. And, it won’t come easy.

    But, he’ll also convince you that it’s well worth it.

    Read Millionaire Milestones to the very end to see why it’s all worth it.

    Reaching financial independence is hard. If you make excuses, Dogen will be the first to tell you that you aren’t going to get there.

    But, if you take responsibility for educating yourself about money, Dogen will also be the first to tell you that it’s all worth it.

    Read Millionaire Milestones to the very end. If you think you might not be cut out for the journey, seeing what it looks like at the finish line may persuade you otherwise.

    Dogen does an excellent job of not only showing you how to amass wealth, but also what you can do with that wealth you’ve worked so hard for.

    That was my favorite part of the book.

    At this point in my personal finance journey, I know the steps I need to take to become financially independent.

    What I’m still sorting out is what to do with myself once I’m there.

    Reading Dogen’s perspective on what is possible once you’ve amassed enough wealth was fascinating.

    I found his conversation about how much to spend each year once you’ve left full-time employment especially valuable. As he puts it, there’s a sweet spot between spending too much and spending too little. He gives you the tools to find that sweet spot.

    Dogen also talks about spending money in ways that boost your happiness. That could mean something as small as leaving a generous tip or as large as a once-in-a-lifetime trip for your friends.

    Most of all, his conversation about helping others through the knowledge he’s acquired really resonated with me.

    I started teaching personal finance and launched Think and Talk Money because of all the knowledge I have acquired from people like Dogen. My life has been greatly enhanced through this education.

    I’ll be nothing short of thrilled if I can carry the torch and share my personal finance journey in order to help others like Dogen has helped me.

    I highly recommend you read Millionaire Milestones.

    Wherever you are on your journey to financial independence, I highly recommend you read Millionaire Milestones.

    Dogen has not only done it all, he’s still doing it.

    Dogen won’t pull any punches. The journey to financial independence is not an easy one.

    But, as he makes clear, it’s well worth the sacrifice in the end.

  • Great Talk: Money, Baby Blue, and Friends

    Great Talk: Money, Baby Blue, and Friends

    What’s the best money you’ve spent recently?

    I thought of this question the other day as I sat in the yard. It’s such a simple but important question.

    You should be able to easily feel money well spent. If nothing comes to mind, that might be an indication that the money you are spending has not been well spent.

    The best money I’ve spent recently was on a beautiful Colorado Baby Blue Spruce for my backyard.

    Man, saying that out loud makes me feel old.

    This one purchase gave me an extended, triple happiness boost.

    Buying this tree for my backyard gave me a triple happiness boost.

    First, I enjoyed the process of learning about and choosing the right tree.

    I liked talking trees with the experts at the nursery and my family members. My kids and I would walk around the neighborhood and take pictures of any trees that we liked. It was infectious how excited they were to hunt for beautiful trees.

    Even though my daughter’s first choice was this Easter egg tree, she eventually relented and agreed the Baby Blue was the way to go .

    My daughter's favorite easter egg tree she wanted for the backyard.

    My second happiness boost came from buying and then planting the tree.

    The day I bought the tree, I walked around the nursery in the rain with my father-in-law and picked the actual tree we wanted. I’ve never picked out a tree before, but it was fun. I learned from the experts and enjoyed pretending I knew what I was doing.

    The next day, the landscaping crew came over to plant the tree. It was fun to strategize exactly where to put it and then watch the experts execute the plan.

    My third happiness boost came the next day with the tree in the ground and my kids running around the back yard.

    My son played with his toys at the base of the tree. He and his sister played hide-and-seek and took advantage of the new hiding spot.

    The whole time I watched them, I sat with a smile on my face. I expect that feeling will continue every time I look at Baby Blue in my yard.

    So, yeah, Baby Blue was money well spent.

    And yeah, I know. I’m old.

    Baby Blue brought me joy before, during, and after the purchase.

    Baby Blue is an example of the trifecta of happiness. It brought me joy before, during and after.

    The same happiness effect has been well-documented when it comes to traveling. People get a happiness boost in planning the trip, then taking the trip, and finally remembering all the fun things they did on the trip.

    That’s why so many people “love to travel.” It brings them happiness before, during, and after.

    Baby Blue taught me that I can spend money to get that same triple happiness boost even when not traveling.

    I recently met up with an old friend for a great talk about money.

    I experienced the same trifecta recently when I met up with an old friend for a great talk about money.

    Funny enough, we reconnected after he learned from a mutual friend that I had launched Think and Talk Money. I had no idea that he’s as fascinated about personal finance as I am.

    I had been looking forward to our “date” since we planned it a couple weeks ago.

    The conversation was great. We talked about money, careers, kids, and shared friends. We hadn’t seen each other for years, but you would never know it. That’s the sign of a good friendship.

    When the check came, I was delighted to spend my money. That conversation brought me a lot of happiness.

    Since we met up, I’ve been revisiting in my mind so many of the topics we covered. I’m already looking forward to the next time we get together.

    That’s money well spent.

    Personal finance is not just about the numbers.

    In the personal finance world, we spend a lot of time talking about numbers. That’s not a bad thing. Numbers help us turn our ultimate life goals into quantifiable action steps.

    However, saying you want to “buy a house” is nice, but it’s not that helpful for planning purposes.

    Saying you want to “save $100,000 for a down payment on a house in the next 3 years” is an improvement.

    Running the numbers and committing to saving $2,800/month to achieve that goal is even better.

    So, while numbers are certainly important in personal finance, it’s equally important to continuously recognize the emotions behind those numbers.

    Those emotions turn into our motivation to stay on track and hit our numbers.

    Personal finance is tied to our emotions.

    I spent money on Baby Blue. In exchange, I received a triple happiness boost. The same is true about catching up with an old friend. These experiences reminded me of why I care about money.

    Money is nothing but a tool. I care about money because I want to wield that tool to bring me and my family happiness.

    Happiness is hard to define. Spending money in exchange for happiness can be hard to accomplish. What has helped me in that regard is thinking about how I can use money to get what I want.

    Sunshine bath illustrating the triple happiness boost spending money the right way can give you.
    Photo by Zac Durant on Unsplash

    Sometimes, that means taking a deep look at my Money Why. Or, it could mean sitting on a beach with a notepad (and maybe a beer or two) and writing down my Tiara Goals for Financial Freedom.

    But, thinking about money is not just about long term goals.

    It also means how we spend our money in the present.

    Humans are emotional creatures. We can rationally look at examples and charts and won’t dispute the long term magic of compound interest.

    At the same time, we have emotions and feelings that need to be tended to now.

    It’s not realistic to expect people to put off all happiness until some unknown time in the future.

    It is realistic to make reasonable sacrifices now to ensure a better future.

    That’s the essence of investing. We invest money that we could spend today and hope it turns into more money later on.

    What might be a reasonable sacrifice for one person may be totally unreasonable for someone else. That’s perfectly fine. Still, it’s one thing to make sacrifices. It’s another thing to deprive ourselves entirely.

    I don’t think it’s reasonable to expect people to entirely deprive themselves of the things that make them happy. The key is understanding what those things are, and then spending our money in the pursuit of those things.

    This is one of the things my friend and I talked about the other day. It’s not that hard to understand the numbers on the spreadsheet. It’s much more difficult to stay motivated to keep making good money choices.

    This intersection of money and life is what makes personal finance so fascinating.

    Personal finance is fascinating, not because of the numbers, but because of the emotional impact of money.

    It’s why I encourage people to talk about money with their loved ones. Talking money is not about talking numbers and spreadsheets. It’s about motivating each other to intentionally use money in a way that aligns with our values. And, to do so both in the present and in the future.

    When we create a Budget After Thinking, this is exactly what we’re doing. Not only are we generating fuel for our Later Money bucket, we are giving ourselves permission to spend our Life Money on things we truly care about.

    So, what’s the best money you’ve spent recently?

    I bought a tree.

    I had a beer with a friend.

    Sure, I could have saved that money and invested it. But, I’m glad I didn’t.

    Both experiences continue to bring me joy.

    That’s money well spent.

  • What a 1% Fee Really Costs You

    What a 1% Fee Really Costs You

    I recently attended a “financial empowerment” workshop hosted by a financial advisor.

    The financial adviser was smart and very passionate about helping people plan for retirement. She shared a lot of valuable information, such as investing early and often.

    She also shared good examples on how compound interest works and how inflation eats away at our purchasing power.

    I liked just about everything she was sharing with the audience. It was solid advice, and her presentation included many informative charts and examples.

    I was not even bothered that she was frequently pitching her services in hopes that audience members would hire her to manage their money. It was her presentation and she earned the right to promote herself.

    The thing is, and I was not surprised by this in the least, the topic of fees hardly came up at all.

    In fact, the first mention of fees did not come up until the very last slide. In total, fees were addressed for maybe 30 seconds in an hour-long presentation.

    I don’t necessarily blame the advisor for not discussing fees until the very end. She’s trying to make a living and doesn’t want to scare people off before hearing what she had to say.

    I think most people in her situation would have structured the presentation the same way.

    That said, in my opinion, fees should be one of the first things discussed when it comes to investing. It should not be a throw-in at the end of a presentation.

    The amount we pay in fees is one of the main things we as in investors can control.

    There is not much we can control as stock investors. Markets are unpredictable. One of the only things we can control is the amount we pay in fees.

    There are two primary types of fees: transaction fees and ongoing fees.

    • Transaction fees are charged each time you make a transaction, like buying a stock.
    • Ongoing fees are charged regularly, like account maintenance fees.

    Whenever you are choosing how to invest your money, pay close attention to the fees associated with that investment option.

    You cannot avoid fees completely, but you can minimize the amount you pay depending on the investments you choose.

    Below, we will take a look at how even a seemingly small fee of 1% can have a huge negative impact on your account balance over time.

    As a general rule, passively managed investments like index funds, charge lower fees. Actively managed investments charge higher fees.

    If you choose to work with an investment advisor, be sure to understand all of the fees charged for those services. Pay particular attention to the ongoing fees, which can have a big impact on your investment portfolio.

    I am not on a crusade against financial advisors.

    Before all the financial advisors out there bite my head off, let it be known that I am not on a crusade against you.

    Believe it or not, I’m not here to tell anybody whether he should work with a financial advisor or not. That’s not for me to decide.

    I believe that advisors can offer significant benefits to a lot of people, including benefits that are difficult to quantify. For example, an advisor may help someone stay calm during market dips so that person stays invested for the long term.

    I view my role in the personal finance food chain as that of an educator. I am not a financial advisor, and I won’t be giving personal investment advice.

    My purpose in writing this post is to help you decide whether the cost of hiring an advisor is worth it to you.

    Dapper Professional wearing a blue plaid suit, a custom shirt and a silk knit red tie, illustrating a financial advisor ready to charge you "only 1%" in fees.
    Photo by Benjamin R. on Unsplash

    I do the same thing when I teach personal finance to law students. I try my best to present options and information so they can make the best decisions.

    When it comes to investment fees, it’s hard to know exactly what we’re paying. What does a 1% fee even mean?

    By looking at the examples below, you should get a better idea of what a 1% fee looks like over the long term. Then, you can be better equipped to make a thoughtful decision on whether to work with an advisor.

    In the end, I’ve done my job if I’ve helped you acquire enough personal finance knowledge to make educated choices with your money.

    So today, we’re going to talk about fees.

    Remember, none of us can control the market, and that includes financial advisors. The best any of us can do is project what may happen in the future based on what has happened in the past.

    Since we can’t control the market, let’s focus on what we can control, like fees.

    To help us understand how fees can be a drain on our investment returns, let’s revisit our friend Sally.

    Sally earns 10% a year and pays no advisor fees.

    Remember our friend, Sally?

    While in her 20s, Sally funded her retirement account with an initial contribution of $2,500. She then made contributions of $250 every month for 40 years.

    She was comfortable with reasonable risk and invested in the S&P 500, which has historically earned an average annual rate of return of 10%.

    After 40 years, Sally had contributed a total of $122,500.00. Her retirement account grew to  $1,440,925.81.

    After 40 years, a $2,500 initial contribution and $250 subsequent monthly contributions earning 10% average annual interest will be worth $1,440,925.81

    Sally set herself up to have a lot of choices come retirement.

    Now, let’s make one slight adjustment to our hypothetical to account for a fee of “only 1%.”

    Sally earns 10% a year and pays a 1% advisor fee.

    Let’s assume that Sally decided to work with a financial advisor that charges a 1% fee. That means every year, Sally pays her advisor 1% of her account balance.

    We’ll assume that her advisor also averaged a 10% annual rate of return for Sally. However, because Sally pays her advisor a 1% fee, Sally’s actual earnings rate drops from 10% to 9%.

    Let’s see how that 1% fee changes Sally’s performance over 40 years.

    After 40 years of earning 9% after paying a 1% fee to her advisor, Sally will have $1,092,170.89.

    The 1% fee resulted in Sally’s account dropping by $348,754.92.

    That’s 24% less money than she had in our example when she earned 10%.

    The impact of even a 1% fee is monumental.

    Through this example, you should be able to see that even a seemingly small fee can have major consequences on your long term gains.

    When people start investing, the 1% fee does not seem like a bad deal. In my experience, whenever a financial advisor has explained fees to me, he uses words like “just 1%” or “only 1%”.

    I think that language is misleading and deceiving. Sally would probably agree that words like “only 1%” do not accurately express a cost of $350,000.

    If you look at the very beginning of Sally’s investment profile, it’s true that the 1% fee seems to have little impact.

    In Sally’s case, the difference in her account in the two scenarios after 1 year is only $25.

    • Sally’s account after 1 year at 10% interest: $5,750.
    • Sally’s account after 1 year at 9% interest:$5,725.

    That’s a pretty marginal difference. However, it takes time for the impact of fees to materialize.

    The reason is because it takes time for the magic of compound interest to set in. That’s why we need to invest early and often.

    Let’s look at the difference in Sally’s account over time:

    Looking at these numbers, it becomes clear how much a 1% fee can impact your overall investments.

    One other consideration: the fee also typically gets taken straight out of your account. That can make it feel like the fee is relatively small or doesn’t exist at all.

    It would feel much different if each month you had to go through the process of writing a check to your advisor. Maybe feeling that pain would impact your decision to pay the fee.

    Decide for yourself if the real cost of an advisor is worth it to you.

    You can play with these numbers to match your personal situation. Maybe you have an advisor charing less. Maybe yours charges more.

    If you want to tweak the annual rate of return you expect to earn by working with an advisor, please do.

    Or, maybe you just want to ask your advisor or potential advisor about fees and how they may impact your portfolio over the long term.

    Hopefully, looking at these numbers gives you something to think and talk about.

    I personally do not work with a financial advisor.

    Let’s circle back to the financial empowerment workshop I attended the other day.

    At its conclusion, the advisor’s husband came by to collect the sign-up sheet. I happened to be the last person to receive the clipboard.

    Seeing that I had not signed up for a free consultation, he looked at me and said, “Oh, you forgot to sign up!”

    I chuckled.

    Uhh, no I didn’t “forget”.

    I respectfully declined to be added to the list. I’ve chosen not to work with an advisor.

    I shared my story about how I set $93,000 on fire when my former advisor pulled me out of the markets in 2008.

    In that post, I also shared that it wasn’t her fault. It was my fault for not being educated.

    Since then, I’ve been convinced by endless reports, such as this from Yahoo! Finance, that I’m better off without an advisor when considering the cost:

    Making matters worse is that the professionals, who the average investor might turn to for guidance, have poor track records. In the past decade, an alarming 85% of U.S.-based active fund managers underperformed the broader S&P 500. Those who invest in these funds are essentially paying for unsatisfactory results.

    How much does 1% matter to you?

    I recently calculated how much I would have paid an advisor by this point in my life. I determined that If I had been working with an advisor, I would have paid more than $100,000 in fees so far.

    When I think about all the things I could do with more than $100,000, I’m very happy that I chose to educate myself and keep that money instead of paying it to an advisor.

    Maybe I would have earned more if I worked with an advisor. Maybe that $100,000 would have been a worthwhile price to pay. Then again, maybe not.

    If you choose to work with an advisor, I won’t blame you. Hopefully your advisor consistently beats the returns of the S&P 500 or provides value to you in other ways.

    Whatever the case may be, you now should have a better understanding of what you’re paying when you hear the phrase “only 1%.”

    • Do you work with an advisor?
    • What fee does your advisor charge?
    • What are the top benefits you receive in exchange for the cost?

    Let us know in the comments below.

  • Investing is Playing Offense and Defense

    Investing is Playing Offense and Defense

    When you hear the word “inflation,” what’s the first thing that jumps to mind?

    Is it the price of eggs?

    Eggs really have it bad right now. If it’s not being the poster child for inflation, it’s the bird flu causing eggs problems.

    Eggs are even getting blamed for ruining Easter! Just look at this headline from AP News:

    “US egg prices increase to record high, dashing hopes of cheap eggs by Easter”

    Yeesh. I feel bad for eggs.

    I’ve certainly noticed the elevated price of eggs at the grocery store.

    But, eggs are not the first thing that comes to mind when I think of inflation.

    When I think of rising prices, my mind immediately goes to lunch downtown during the work day.

    Now, please indulge me for a minute. I know I’m about to sound like the old man who yells at clouds.

    I try to bring my lunch most days. It’s partly trying to eat healthier. The other part is that I have a hard time justifying the cost and have decided that lunch is really not something I care about.

    Ever since I was a really lost boy in my 20s and started budgeting to create fuel for my investments, lunch was an easy thing to cut.

    Even so, there are days when I run out of time in the morning to get a lunch packed before I’m out the door. On those days, I’m usually looking for something relatively quick and healthy.

    I’ve noticed that no matter where I go near my office, it seems like the cost of a fast-casual lunch is between $15-$20. That’s true whether it’s a sandwich or a salad or a burrito.

    $20 for a lunch that is not even the least bit exciting! That’s hard for me to swallow (sorry, couldn’t help myself…)

    Am I yelling at the clouds alone here?

    Why does it matter that everything is getting more expensive?

    There’s no single explanation for why things are getting more expensive. For example, restaurants are facing higher costs for ingredients, labor, and even online reservation sites.

    Setting aside isolated explanations, the reality is that all things tend to get more expensive over time.

    The word for that reality is “inflation.”

    Specifically, inflation is defined as “ongoing increases in the overall level of prices.”

    If you were accustomed to paying $10 for lunch, and now that same lunch costs $20, that’s what inflation looks like.

    Evening clouds over the sea representing things we can't control, like inflation.
    Photo by Nick Scheerbart on Unsplash

    Why do we care about inflation?

    We care about inflation because inflation reduces the buying power of our hard-earned money. We can’t control or stop inflation. It’s going to happen.

    Ask your parents how much they paid for their first car.

    Or, you can ask my high school basketball coach. When we would complain, he would respond “That and $1.25 will get you a ride on the bus!”

    Don’t worry, none of us knew what it meant either. Although, I wonder if he’s updated his quip to “That and $5.50…”

    The point is, In order to counteract the drain of inflation, we need to invest our money.

    Investing to do fun things later on is playing offense.

    We’ve spent a lot of time in the blog talking about all the amazing things you can do with your money if you develop strong personal finance habits.

    Strong personal finance habits include budgeting, paying off debt, and saving. We do these things so we have fuel to invest.

    When you invest, your money grows without much effort on your part. You can then do those amazing things in the future.

    That’s playing offense.

    Look back at our friends Terry and Sally.

    Terry took no risk and kept his money in a savings account. Terry did not play offense.

    Sally took on reasonable risk and invested in the S&P 500. Sally played offense.

    What happened after 40 years in our hypothetical scenario?

    Terry, at a 3% interest rate from his savings account, had a total of $234,358.87.

    Sally, at 10% annual returns from the S&P 500, had a total of $1,440,925.81.

    As a result, Sally will have $1,200,000 more than Terry to do fun things with in retirement.

    Sally clearly played offense. Terry clearly did not.

    Investing to counteract inflation is playing defense.

    You may be thinking that at least Terry’s “safe” approach meant that he played good defense.

    Nope.

    Terry’s approach was bad defense just like it was bad offense.

    All because of inflation.

    Investing to counteract inflation is playing defense. It’s protecting your hard-earned purchasing power.

    Over the long term, it’s critical to invest your money and earn a return that exceeds the rate of inflation.

    Otherwise, you risk not being able to afford the same items you’re accustomed to buying today because those items will be more expensive.

    In our earlier examples of eggs and workday lunches, we’ve seen how things feel like they’re getting more expensive over time.

    It’s not just eggs and lunches that get more expensive. Everything does.

    Let’s plug some numbers into US Inflation Calculator to illustrate how things really are getting more expensive.

    Let’s say you bought something in 2000 for $100. Based on the actual inflation rates between 2000 and 2025, that same $100 item would could $185.71 today.

    That’s an increase of 85.7%!

    Inflation calculator showing how buying power decreases over time.

    So, by keeping his money in a savings account earning 3% interest, Terry may have thought he was doing the right thing because his balance was getting bigger.

    The problem is that while his bank balance was increasing, so was the cost of everything he might want to buy. So, he had more money, but he could buy less things with that money.

    That’s what inflation does.

    The only way to get ahead of inflation is by investing and earning a higher rate of return.

    So to return to our question: was Terry really playing good defense by keeping his money in savings?

    No, because his actual purchasing power diminished even though his balance grew.

    Investing is about playing offense and playing defense.

    By now, you should hopefully be motivated to invest as a way to play offense and play defense.

    It’s fun to think about what you can do with your money when it grows with very little effort on your part.

    It’s just as important to think about investing as a way to protect your ability to buy the very same things in the future that you buy today.

    Instead of being the man who yells at the clouds, you can be the one buying as many eggs and lunches as you want.

  • Money on My Mind: Financial Literacy Month

    Money on My Mind: Financial Literacy Month

    April is known as National Financial Literacy Month.

    That’s cool. It’s never a bad idea to pay a little extra attention to your finances.

    Of course, Think and Talk Money readers don’t wait until April to be reminded of all the things we should be doing with our money.

    With more than 50 posts already at our disposal, Think and Talk Money readers pay attention to our money year round.

    We know how important money is to reaching our ultimate goals in life. That’s why we like to think and talk money just a little bit every week.

    Think and Talk Money readers know that personal finance starts with getting our money mindset in the right place. That’s why we create our personal version of Tiara Goals for Financial Freedom.

    With the right mindset, we can stay on budget and consistently generate fuel for our investments.

    When other people get worked up over the stock market, we talk to our people and stay calm.

    We know that time is on our side.

    Plus, investing is actually the easy part.

    We control what we a control. That’s why we invest early and often to get the maximum benefit of compound interest.

    So, Think and Talk Money readers don’t need a national personal finance month.

    And, we’re happy that personal finance gets a little extra attention each year in April.

    aerial photography of flowers at daytime in April, personal finance month, which Think and Talk Money readers don't need.
    Photo by Joel Holland on Unsplash

    These credit card fees are getting out of hand.

    Is it just me, or are you also noticing more and more businesses charging fees to use credit cards?

    I wrote about my disdain for credit card fees recently. 

    In just the past couple of weeks, I’ve chosen to pay with cash instead of credit card on multiple occasions:

    • At the butcher shop, which charges a 3% fee, and is kind of smug about it.
    • At the local ice cream shop, which charges a 4% fee and misleadingly labels it a 4% discount for customers paying in cash.
    • For the garage door repair guy, who creatively indicates the fee in terms of cash instead of a percentage. In this instance, $11 instead of 3% of the total bill.
    • At the tree nursery, which also charges a 3% fee for credit cards. This one hurt the most. Trees are expensive! I really would have liked those points.

    By paying cash, I avoided hundreds of dollars in fees. Don’t get me wrong, I love credit cards points as much as anyone. But, I just can’t stomach paying these fees to earn the points.

    I even ran the numbers recently and determined that the points don’t make up for the added penalty of using a card.

    I know many business owners disagree, but in my opinion, these fees are bad for business.

    Fees act as a deterrent for me to spend money. I imagine they are a deterrent for others, as well. If I do shop at one of these establishments, I end up being more selective and spending less money than I otherwise would have.

    • At the butcher shop, I didn’t buy the side items to go with my skirt steaks. 
    • At the ice cream shop, I bought ice cream for my kids but not for myself. Luckily (or unluckily?), my son gave me his leftover, melty Superman ice cream with rainbow sprinkles.
    • I had no choice with the garage door guy- the garage was broken and needed fixing. You win, garage door guy!
    • At the tree nursery, I bought half as many trees and plants as I intended. 

    The way I see it, both the customer and the business lose out because of these fees. 

    For example, at the nursery, I didn’t get all the plants I wanted. That made me kind of sad.

    At the same time, the nursery lost out on more than $1,000 in plant sales. I don’t know how that made the business feel. Obviously, it’s not that sad since it continues to charge the fee.

    Taking a broader viewpoint, maybe these credit card fees are actually good for us consumers.

    In our consumer-driven society, we all spend too much money when we go out to eat or go shopping. Studies have consistently proven that we spend less money when forced to use cash.

    In that sense, a deterrent to spending, which is exactly what these fees are, is probably a good thing for us consumers. 

    I can’t imagine it’s good for business, though.

    What do you think?

    It’s OK that tracking your net worth is less fun during a market dip.

    I track my net worth once per month using a simple spreadsheet. Today was the first day I updated the spreadsheet since “Liberation Day” and markets dipped.

    Like so many others, my net worth took a hit this past month.

    That’s not fun.

    But, I’m not losing my mind over it.

    I’m not saying it feels good. I would much rather see my net worth steadily improving.

    A Yellow Warbler sits in a flowering tree on a sunny spring morning during financial literacy month, which Think and Talk Money readers don't need.
    Photo by Mark Olsen on Unsplash

    I’m just saying I’m not freaking out about it. Time is on my side. 

    I expect dips like this will occur multiple times throughout my investing timeline.

    One thing I’ve found is that it helps to talk about money when things aren’t going well. You realize that you’re not alone. Your friends and family are probably having the same feelings that you’re having.

    You don’t have to share how much money you have or how much you lost. You can still benefit emotionally by acknowledging to your loved ones that you’re thinking about the markets a little bit more these days.

    People are going bananas for The Bananas.

    A reader sent in a great story about a couple who went $1.8 million into debt to start The Savannah Bananas.

    If you haven’t heard of The Bananas, they might just be the best story in sports right now.

    Despite countless opportunities to cash in by taking on investors, the owners still own 100% of the team. They continue to do things their way, even if that means foregoing massive profits.

    I love stories like this. These owners bet on themselves and found success. Instead of cashing in at the first chance, they’re staying true to themselves.

    At the end of the day, they’re making money and seem to enjoy what they’re doing. 

    Is there anything better than that?

  • Risk is the Cost to Invest

    Risk is the Cost to Invest

    Two young coworkers, Terry and Sally, start the same job at the same time making the same amount of money.

    While still many years away, Terry and Sally both know that they should invest early and often for retirement.

    They each decide to fund a retirement account with an initial contribution of $2,500. They are also dedicated to making contributions of $250 every month until they retire.

    Both plan to retire in 40 years while they’re in their 60s.

    There’s one major difference between Terry and Sally.

    They view risk differently.

    silhouette of man and woman under yellow sky illustrating the different investment paths of Terry and Sally.
    Photo by Eric Ward on Unsplash

    Terry doesn’t like risk.

    Terry doesn’t like risk. He wants to be able to sleep at night knowing that his hard-earned money is safe and sound in the bank. He can’t stand the idea of potentially losing money from one month to the next.

    When Terry wakes up in the morning, he likes to check his bank accounts while he drinks his coffee. He gets a jolt out of opening up his mobile banking app and seeing exactly how much money he has.

    In fact, at any given moment, Terry can tell you within a few hundred dollars what his net worth is.

    Because Terry doesn’t want to take any chances, he decides to stash all of his retirement savings in a savings account that earns an average annual return of 3%.

    Terry is lucky because this is a pretty generous return for a savings account based on historical savings account interest rates.

    Sally is more comfortable with reasonable risk.

    Sally is more comfortable with reasonable risk. Upon starting her career, Sally was aware that she had never learned basic personal finance skills. She was determined to put in a little bit of effort early on to set herself up for a prosperous future.

    She was a frequent reader of popular personal finance websites like Financial Samurai and Think and Talk Money.

    Sally even read JL Collins’ book on investing, The Simple Path to Wealth.

    Through the process of educating herself about personal finance, Sally started thinking about what she really wanted out of life. Since she was young and had just started her career, it wasn’t easy to come up with a good answer.

    Still, Sally knew that whatever she wanted to do in life, investing was an important part of her financial journey. If she wanted to create more time for herself down the road, she would need passive income from investments to sustain her.

    So, after doing her homework, Sally decided to invest her money in a low cost S&P 500 index fund.

    While she appreciated that there are no guarantees when it comes to investing, Sally knew that the S&P 500 has historically earned an average annual return of 10%.

    Unlike Terry, Sally only checked her accounts once per month when she tracked her net worth and savings rate. Sally slept fine at night because she knew time was on her side.

    Let’s see how Terry and Sally turned out 40 years later.

    Using a simple online calculator like the one at investor.gov, let’s see how much money Terry and Sally will have in their retirement accounts after 40 years.

    time steps on illustrating that the cost to invest is risk.
    Photo by Immo Wegmann on Unsplash

    Terry’s retirement savings total $234,358.87.

    After 40 years, Terry will have contributed a total of $122,500.00 to his retirement savings account.

    At a 3% interest rate, Terry will have a total of $234,358.87 after 40 years.

    In other words, Terry has just about doubled the value of his total contributions in his account.

    Not bad, Terry.

    Now, let’s check out Sally’s account.

    Sally’s retirement savings total $1,440,925.81.

    Sally likewise contributed $122,500.00. After 40 years, at a 10% interest rate, Sally’s retirement account will have a total of $1,440,925.81.

    Wow, Sally!

    Sally’s retirement account is worth 10 times more than what she personally contributed. Terry failed to even double his account.

    Recall in our little hypothetical, Sally did the exact same things as Terry, with one key difference. Sally was more comfortable taking on reasonable risk.

    Because Sally was comfortable taking on some risk, her retirement savings were worth more than six times as much as Terry’s savings. She has over a million dollars more than what Terry has!

    Look at compound interest in action.

    One last thing: take a look at the pictures of Terry and Sally’s investments over time. Notice the gaps between each of their red and blue lines.

    While they each benefited from compound interest, Sally benefited exponentially more.

    Look at how Terry’s red line stayed much closer to his blue line. Because he wasn’t earning as much overall interest, he didn’t have as much money to multiply from compound interest.

    Sally’s red line mirrored her blue line closely for the first 12-15 years. Then, the gap widened before the red line skyrocketed over the final decade or so.

    That’s the power of compound interest kicking in.

    So, what can we learn from Terry and Sally?

    The point of this hypothetical is to introduce the concept of risk when it comes to investing.

    We’ve all heard the saying, “You don’t get something for nothing.”

    That motto applies to investing as much as anything else. There is always risk involved in investing.

    The question is how do you react to that risk.

    Some people are so fearful of that risk that they don’t invest at all, like our friend, Terry.

    Other people are so desperate to get rich quickly that they take wild risks.

    The people that tend to reach and sustain financial independence are the ones who educate themselves and become comfortable with taking on reasonable risk. This is what Sally did.

    In future posts, we’ll dive into the various ways you can reduce investment risk.

    At this point, knowing why you’re investing and taking on risk is a powerful first step. I was recently reminded of my Money Why when my baby girl was born.

    Think of risk as the cost to invest.

    If you want to reach true financial independence or any other financial goal, it’s going to cost you something.

    Think of risk as the cost to invest.

    Sure, there may be some people out there who are able to reach financial independence on a massive salary.

    For the rest of us, we’re going to have to get comfortable with investing.

    There’s a reason we spend so much time talking about our ultimate life goals. It’s important to embrace the reasons why you’re investing and why you’re opening yourself up to risk.

    It never hurts to remind yourself what you are hoping to achieve in the future.

    When you know what that thing is, it’s much easier to pay the cost of risk.

    When you look at Sally and Terry’s future outlook, who would you rather be?

    It’s not really a hard question, right?

    It’s not that Sally has a bigger bank account. What matters is that she has created options for herself.

    Sally should be in position to do whatever she wants.

    Terry probably can’t.

    • Are you naturally more inclined to act like Terry or Sally?
    • If you’re more like Terry, have you thought about what outcome in life would be worth taking on some reasonable risk?

    Let us know in the comments below.

  • How to Set $93,000 on Fire

    How to Set $93,000 on Fire

    My first experience investing did not go well.

    You could say I set $93,000 on fire.

    Here’s what happened.

    Matthew Adair thinking about the valuable lesson he learned about investing in 2008 that was like setting $93,000 on fire.
    Matthew Adair, founder of Think and Talk Money

    Back in 2008, I was a third-year law student. My entire life savings at that point was about $10,000. A lot of this money came from savings bonds gifted to me by my grandma for my birthday since the year I was born.

    I mentioned the year was 2008, otherwise known as the beginning of The Great Recession. As detailed in Forbes Advisor:

    The Great Recession of 2008 to 2009 was the worst economic downturn in the U.S. since the Great Depression. Domestic product declined 4.3%, the unemployment rate doubled to more than 10%, home prices fell roughly 30% and at its worst point, the S&P 500 was down 57% from its highs.

    Suffice it to say, 2008 was not a great time to be graduating or looking for jobs.

    Those of my friends fortunate enough to have secured a job offer soon learned that their offers were being rescinded. Such were the times.

    But, I digress.

    Back to how I set $93,000 on fire.

    As I mentioned, my life savings at the time totaled about $10,000. I had previously decided to use a financial advisor to invest my money for me.

    I had been working with this financial advisor for a few years prior to The Great Recession.

    All these years later, I couldn’t tell you what she had me invested in prior to the markets imploding. I’m assuming that she took into account my age and risk tolerance and designed a suitable portfolio for me.

    What I can tell you is that my portfolio suffered the same fate as just about everyone else towards the end of 2008. My $10,000 balance was shrinking.

    At that point, my advisor took me out of the markets and stashed the remainder of my money in a savings account earning close to 0% interest.

    I didn’t notice this maneuver right away. In fact, it wasn’t until 2010 that I noticed that my money was sitting in a savings account.

    When I finally caught on that my account balance had not changed for a couple years, I called my advisor. She explained that she had pulled me out of my investments when things weren’t looking too good.

    She didn’t have a good explanation for why I was still in the savings account in 2010. To be honest, it seemed like maybe she forgot about me. 

    By that point, the markets were improving. I had already missed all of the upswing from 2009. Since I had felt neglected, I withdrew my money and closed my account.

    I wish I could tell you that I started investing on my own at that point.

    Nope, that’s not how you set $93,000 on fire.

    Instead of investing, I let the money sit in my checking account until it just kind of disappeared. I had no plan for the money. All these years later, I have no clue what I spent it on. I just know that it disappeared.

    First Job during the Great Recession was not easy to come by.
    Photo by frank mckenna on Unsplash

    But Matt, you said you only invested $10,000. How did you end up setting $93,000 on fire?

    I’m glad you asked.

    If I had known then what I know now, I would have invested that $10,000 in a low-cost S&P 500 index fund.

    I also would not have taken my money out of that S&P 500 index fund when the markets dropped.

    Time was on my side. The smart thing would have been to do nothing at all.

    Between the start of 2009 and the end of 2024, the S&P 500 earned an average annual return of 14.98%.

    That means my $10,000 invested in a low-cost S&P 500 index fund at the start of 2009 would have been worth $93,265.90 by the end of 2024.

    That, my friends, is how I set $93,000 on fire. 

    And, I have nobody to blame but myself. 

    Let me make one point perfectly clear:

    It’s nobody’s fault but my own that I missed out on those earnings.

    It was my fault for not taking a more interested, and educated, approach to my personal finances.

    In a way, I’m glad I learned that lesson with only $10,000 at stake instead of later in life when I had more to lose.

    It’s not my financial adviser’s fault. She did what she thought was best. For some people, her strategy was probably successful.

    My problem was I blindly trusted my adviser without educating myself first. I didn’t know the right questions to ask. I didn’t understand the plan.Worst of all, I didn’t pay attention when my account statements arrived in the mail each month.

    In my mind, once I transferred my money over to my advisor, I was excused from taking any responsibility for my future.

    That was a mistake I’ll never make it again. When things didn’t go well, I had no one to blame but myself. 

    We all need to understand the basics of investing.

    Whether you choose to work with an advisor or not, it’s up to each of us take accountability for our own future.

    We need to educate ourselves enough to be part of the planning process. We need to know why we’re taking certain steps and be savvy enough to ask the right questions.

    You may be more comfortable working with a financial advisor. That’s perfectly fine. You still need to understand the basics of investing.

    My problem in 2008 and 2009 was that I hadn’t educated myself. I like to share this little story to illustrate how important it is to pay attention to our finances.

    These days, I manage my own investments. I’ve determined that paying fees for someone else to manage my money is not worth it to me. 

    By the way, we’re going to spend a lot of time talking about fees so you can decide for yourself if you want to pay them.

    Whether you manage your own investments or you use an adviser, it’s critical to understand the basics about investing in the stock market. The good news is the basic principles of investing are relatively straightforward. 

    Always remember: there are some things we can control and a lot of things we can’t control.

    We’re going to focus on what we can control.

    That means focusing on how much fuel you’re generating each month to invest in the first place.

    Then, it means minimizing fees and maximizing your time in the market. 

    If you can successfully implement just those ideas, you will wake up years from now with major gains to your net worth due to the power of compound interest.

    There are other strategies we’ll cover, as well. You’ve likely heard fancy terms like “diversification” and “asset allocation.” We’ll talk about what those phrases mean with the goal of convincing you that investing does not have to be complicated. 

    That’s right. Investing does not have to be complicated.

    You don’t have to read the Wall Street Journal. You don’t have to study financial statements. Even people who do that for a living struggle to predict what’s going to happen next. 

    So, let’s not waste our time. We’ve got better things to do on our way to financial independence than studying corporate balance sheets. 

    With even just a little bit of knowledge, you can feel comfortable and confident investing in the stock market. Then, all you’ll need to stay on track is the occasional reminder to think and talk about money with your loved ones.

    You won’t even have to set $93,000 on fire first. 

  • My Journey to Financial Freedom

    My Journey to Financial Freedom

    Financial freedom doesn’t happen overnight. I’ve been on my journey to financial freedom for more than a decade.

    I’m not there yet.

    Here’s a look at how my journey to financial freedom has progressed since I graduated law school in 2009.

    My journey to financial freedom began in my late-20s and was focused on eliminating debt.

    In my 20s, I needed to pay off credit card debt and student loan debt. All I knew about the journey to financial freedom back then was that it seemed very far away.

    I started budgeting, which meant reigning in my spending on things I didn’t really care about.

    I began to establish good money habits. It wasn’t easy, and I was far from perfect. That’s OK. The 80/20 rule reminds us that we don’t need to aim for perfection.

    By the way, my life didn’t all of a sudden become boring and miserable when I became more money conscious. Quite the opposite, actually.

    I became more confident in myself because I had a plan. I no longer felt like I was sliding backwards. With each paycheck, I moved one step closer to erasing my debt. That was a powerful feeling.

    In my early-30s, my journey to financial freedom was about fueling my savings.

    By the time I turned 30, I had paid off my credit card debt and my student loan debt. I’ll never forget the day I made my last student loan payment as my family and I were heading out to Colorado. A huge weight had been lifted from my shoulders.

    I felt free. My journey to financial freedom was still in the early stages, but I was on my way. Most importantly, I still had good habits and a plan.

    The byproduct of eliminating my debt was that I had more fuel to accomplish my other goals.

    Financial Freedom wooden sign with a beach on background, illustrating that my journey to financial freedom and the journey to financial freedom for lawyers and professionals does not happen over night.

    What other goals?

    The money I had been allocating to student loan and credit card debt could now be put towards more fun goals and experiences.

    Instead of aimlessly spending the thousands of dollars each month that had been going towards debt, I rolled that money directly into savings. Highest on my list was saving for an engagement ring.

    Within a year, I had enough saved to purchase the ring. I thought being free from debt was strong motivation. Turns out that motivation was nothing compared to the desire to buy a ring for the woman you love.

    As your career progresses and you earn more money, you will benefit from strong personal finance habits.

    As my career progressed, like many of you, I started earning more money. When I earned more, I did my best to use that additional income as fuel for my goals.

    I’m grateful I had previously learned strong personal finance habits on my journey to financial freedom when I earned relatively little.

    For most of us, our usual career progression is the exact opposite of the typical lottery winner. Who hasn’t heard the stories about the lottery winners that hit it big and then quickly go broke?

    These stories are unfortunately all too common. What starts out with so much elation usually ends in tragedy.

    The normal downfall involves unrestrained spending on things like houses, cars, and extravagant nights out. It also involves the pressure to give money away to family, friends, and charities.

    The same pattern has been well-documented for professional athletes who earn millions before quickly going broke.

    The challenge is the same for lottery winners and professional athletes. They come into a lot of money suddenly without any prior personal finance education. When this happens, that money disappears quickly.

    What can we learn from lottery winners and professional athletes?

    I think it’s safe to say that none of us are going to win the lottery or earn millions as a professional athlete. I hope I’m wrong about that!

    But, we can still fall victim to the same set of challenges on the journey to financial freedom. It may not be a sudden rise and then an equally sudden drop-off. Our financial growth presents itself more slowly.

    Over time, we may earn referrals/commissions, raises, and bonuses. These earnings certainly add up and can make a huge difference in our lives, if we have a plan. That’s a big “if” for most of us.

    I didn’t have the full plan figured out in my 20s. Our goals change as life changes. There’s nothing wrong with that.

    That said, because of the steps I took in my 20s to learn about personal finance, I was better prepared for the opportunities and challenges that arose in my 30s. I learned that when you create a solid foundation for yourself, you have options.

    To me, life is all about giving yourself options. Nobody likes feeling stuck, including me.

    In my mid-30s, my journey to financial freedom was about building wealth through real estate.

    Besides saving for an engagement ring and a wedding, I was able to save up for a downpayment on a home. At the time I started saving up for a home, I had no idea that I could use my savings to invest in real estate.

    It wasn’t until I went to a Cubs game with a good friend of mine, The Professor, that I learned about real estate investing.

    This is when my journey to financial freedom really accelerated.

    See, The Professor had a beautiful condo with an incredible rooftop deck near Wrigley Field. During the game, he told me he was selling the condo and moving into a 4-flat with his fiancee in an up-and-coming part of town.

    Huh?

    Why on earth would you give up your amazing condo? And move to a random neighborhood I’d maybe been to one time in my life?

    I thought The Professor had lost his mind. Back then, I had no idea what a 4-flat even was. I couldn’t even point to his new neighborhood on a map of Chicago.

    The Ivy at Wrigley Field illustrating when Matthew Adair accelerated his journey to financial freedom through real estate investing.

    The Professor set me straight.

    He walked me through the numbers. He explained that he was going from paying $3,000 per month for his condo to receiving $700 per month on top of living for free in the 4-flat. That’s a $3,700 difference per month!

    The Professor also introduced me to BiggerPockets. That was huge for me because I believe in the motto, “Trust but verify.”

    Over the next week, I read everything I could and listened to podcasts every day. It didn’t take long before I was convinced that I wanted a 4-flat of my own.

    Eight years later, I own three buildings and 10 apartments in that same Chicago neighborhood. I have a ski rental condo in Colorado.

    Without that great talk with The Professor, I don’t think I would be where I am today on my journey to financial freedom.

    Man I’m glad The Professor wasn’t afraid to talk money with me!

    He knew that taking about money is not taboo.

    We all need to position ourselves to benefit when luck comes our way.

    I was fortunate to have learned from The Professor’s experience. We all need some luck on the journey to financial freedom. I’m convinced that we’ll all catch a break here or there. The question is what we do with that luck when it comes our way.

    If I hadn’t taken the time to learn about personal finance in my 20s, I wouldn’t have been positioned to benefit from that conversation with The Professor.

    That’s why I say the journey to financial freedom doesn’t happen over night. It’s about one building block at a time.

    For any aspiring real estate investors out there, please take that message to heart. Before you can successfully invest in real estate, you have to invest in your own financial literacy.

    I’ve learned firsthand that the same principles that apply to personal finances apply to managing a real estate portfolio. Each pursuit takes a plan that only works with discipline and patience.

    In my late-30s, my journey to financial freedom was about paying off debt.

    In my late-30s, my journey to financial freedom pivoted from acquiring properties to optimizing my portfolio. My wife and I decided we were ready to transition from growing our real estate portfolio to paying off our debt.

    In a way, I’ve come full circle on my journey to financial freedom.

    We owe a lot of credit to Chad “Coach” Carson and his excellent book, Small and Mighty Real Estate Investor: How to Reach Financial Freedom with Fewer Rental Properties.

    Reading Small and Mighty Real Estate Investor helped us conclude that at this point in our lives, we have enough. Our portfolio generates enough income to help fuel our current goals. If we were to continue expanding, the headaches could end up outweighing the financial benefits.

    Progress is not linear, either. I’ve taken on debt in the form of mortgages and HELOCs to invest in more real estate.

    In the short term, that mortgage debt pulls me further away from financial freedom.

    If my plan works, that same debt will push me more rapidly to financial freedom.

    Financial freedom through real estate has existed for decades, if not centuries.

    By the way, I didn’t invent the plan of achieving financial freedom through real estate. That idea has existed for decades, if not centuries. I’d avoid anyone who tells you they pioneered this concept.

    Years ago, I remember sharing my newfound passion for real estate with mom. She had this smile on her face as I excitedly shared this “new” phenomenon of investing in real estate to achieve financial freedom.

    The next time I saw her, I realized her smile was actually more of a smirk.

    She handed me a book called How You Can Become Financially Independent by Investing in Real Estate.

    It was written by Albert J. Lowry, Ph. D.

    In 1977!

    Picture of a financial independence book showing that my journey to financial freedom through real estate is a concept that has existed for decades.

    Financial Freedom doesn’t happen over night.

    It’s natural to want to jump to the finish line. I’m guilty of that, too. I think about achieving financial freedom every day and need to remind myself to take it one step at a time.

    Even with all I’ve learned about personal finance, it can sometimes feel like I’m heading in the wrong direction.

    Wherever you currently are on your journey to financial freedom, remember that it doesn’t happen over night. I need to constantly remind myself to stay the course.

    Keep coming back to Think and Talk Money for daily reminders that financial freedom is within all of our grasps.

  • Money Questions: Markets in Free Fall

    Money Questions: Markets in Free Fall

    A reader reached out late last week and asked, “What do you do when the markets are in free fall?”

    It’s a question that really captures the intersection between money and emotions.

    I’m not an investment advisor, but I’m happy to share what I’m currently doing as the markets drop. Your personal situation may be different than mine so be sure to check with your investment advisor.

    Before we jump in, here’s a recap from Yahoo! Finance about how significant the drop was last week:

    US stocks cratered on Friday with the Dow Jones Industrial Average (^DJI) plunging more than 2,200 points after China stoked trade-war fears and Fed Chair Jerome Powell warned of higher inflation and slower growth stemming from tariffs.

    The Dow pulled back 5.5% to enter into correction territory. Meanwhile, the S&P 500 (^GSPC) sank nearly 6%, as the broad-based benchmark capped its worst week since 2020. The tech-heavy Nasdaq Composite (^IXIC) dropped 5.8% to close in bear market territory.

    The major averages added to Thursday’s $2.5 trillion wipeout after China said it will impose additional tariffs of 34% on all US products from April 10 — matching the extra 34% duties imposed by Trump on Wednesday.

    My hyper-technical analysis: that’s not good.

    Read on to see how I’m handling the market drop, how The Simple Path to Wealth helped shape my personal investing strategy, and how Die with Zero changed my perspective on how much to save for retirement.

    Let’s dive in.

    So, what am I doing with my portfolio right now while markets are falling?

    Despite how bad it seems, this is not a difficult question for me to answer.

    I’m not doing anything.

    I invest in the stock market to help achieve my long-term goals. My two main long-term goals are to save for college and to save for retirement.

    Each objective is so far away that time is on my side.

    man puts fingers down in lake kayaking against backdrop of golden sunset, unity harmony nature illustrating staying calm when markets are in free fall.

    My oldest child is five-years-old. I have 13-14 years until she even begins college. We make regular contributions to a 529 college savings plan to pay for her education. We fully anticipate that the market is going to go up and down over these next 13-14 years.

    As for retirement, I’ve still got decades in front of me. Same as what we just talked about with saving for college, I fully expect the market is going to go up and down many times before I retire.

    Make no mistake, I don’t enjoy seeing my portfolio drop so suddenly.

    Like everyone else, I don’t enjoy seeing my portfolio drop suddenly.

    It’s not fun to read the headlines right now. My brain seems to jump to the worst case scenario. Maybe you do the same thing. It’s nice to have someone to talk to about it. Misery loves company, right?

    This is one of the reasons why I only look at my portfolio once per month when I track my net worth.

    To remind myself to hold steady during the down times, I think of a study that examined what would happen if an investor missed the 10 best days for the market in each decade since 1930.

    As summed up by CNBC:

    Looking at data going back to 1930, the firm found that if an investor missed the S&P 500′s 10 best days each decade, the total return would stand at 28%. If, on the other hand, the investor held steady through the ups and downs, the return would have been 17,715%.

    These results illustrate how risky it would be for me to try to time the market. The last thing I want to do is miss the upswing. I have no idea when it’s coming.

    But, time is on my side.

    I’m going to do my best to be in the market when that upswing eventually comes.

    And, I am confident that upswing will come. It may not be until years from now. That works for me and my investment horizon.

    One other mental hack that’s helping me right now:

    I’m telling myself that the market is on sale right now. How so? I can buy the exact same stocks today for less money than they would have cost even a few days ago. I do love a good sale.

    In the end, no matter how bad things seem right now, I plan to continue making regular contributions to each of my investment accounts.

    Since I’m investing for the long run, I’ll let the market do its thing while I’m off doing my own things.

    Disclaimer: Your situation may be different. I am not an investment advisor. Do your homework and make the best decisions for your personal situation.

    What is my personal investing strategy?

    My personal investing strategy is largely based off of J.L. Collins’ exceptional book The Simple Path to Wealth. If you want a complete and easy to understand guide on all things investing, check out The Simple Path to Wealth.

    If nothing else, it’s crucial to educate yourself so you can make informed decisions, especially in times of economic uncertainty like we’re in right now.

    The Simple Path to Wealth is a great place to start when it comes to investing in the markets.

    As Collins explains, benign neglect of your finances is never the solution. ReadThe Simple Path to Wealth and check out Collins’ website for a gold mine of information when it comes to personal finances and investments.

    So, what is my personal investing strategy?

    When it comes to investing in the markets, I’m about as boring as can be.

    My wife and I invest primarily in index funds.

    What is an index fund?

    As explained by Vanguard:

    An index mutual fund or ETF (exchange-traded fund) tracks the performance of a specific market benchmark—or “index,” like the popular S&P 500 Index—as closely as possible. That’s why you may hear people refer to indexing as a “passive” investment strategy.

    Instead of hand-selecting which stocks or bonds the fund will hold, the fund’s manager buys all (or a representative sample) of the stocks or bonds in the index it tracks.

    Why index funds?

    The simplest way to answer that one is to direct you to the single greatest investor of our lifetimes, if not ever: Warren Buffett.

    In 2013, Buffett famously instructed that after he dies, his wife’s cash should be split 10% in short-term government bonds and “90% in a very low-cost S&P 500 index fund.”

    Good enough for Buffett, good enough for me.

    For more on index fund investing, check out The Simple Path to Wealth.

    To sum it all up, my wife and I are not active traders. We don’t seek out the newest, hottest stocks.

    We’re pretty boring, actually.

    We simply make regular contributions to our various investment accounts and let the markets take care of the rest.

    As an example, for my daughter’s 529 plan, we chose a passive investment option that’s a mix of stock index funds and bond index funds.

    Our portfolio automatically rebalances over time based on my daughter’s projected first year of college. Essentially, the closer we get to her first year in school, the more conservative our portfolio becomes.

    We chose a similar option for our son’s 529 plan.

    One other note for context: Keep in mind that my wife and I are real estate investors. We own five properties and 11 total rental units. Our real estate investments comprise a major part of our overall net worth.

    How much money do I put towards each of your financial goals?

    Between saving for emergencies, saving for college, and saving for retirement, there are a lot of options. In addition, you may have other short term goals, like paying for a wedding or a house. Or, you may want to invest in real estate.

    So, how do you determine how much to allocate to each goal?

    There’s no perfect answer here.

    The first thing you can do is to spend some quality time formulating your version of Tiara Goals for financial freedom.

    Then, let those goals inspire conversations with your people to help you make the best decisions. This is exactly how my wife and I came up with our financial goals for this year.

    It also helps to attach specific targets to your financial goals, like we did when we estimated how much you should be saving to pay for college.

    I went through a similar exercise with my retirement savings after reading Die with Zero by Bill Perkins.

    Woman thoughtful about work at home office desk laptop wondering whether she is saving too much for retirement.

    As crazy as it sounds, are you saving too much for retirement?

    In Die with Zero, Perkins suggests that many of us are saving too much for retirement at the expense of using that money to live our best lives now.

    It’s one of the most compelling personal finance books I’ve read in a long time, and I highly recommend it. You can also learn more about Perkins and his journey on his socials.

    Perkins is not suggesting that saving for retirement isn’t important. He’s saying that the hard data shows that most of us are over-saving.

    When I read Die with Zero, I used an online calculator to estimate my projected retirement savings. As Perkins would have expected, at our then savings rate, my wife and I risked over-saving for retirement.

    With that realization, I made some adjustments and am now paying down HELOC debt at a faster rate.

    How much should you save for retirement?

    There’s no way to fairly answer this question. Spend enough time on the internet, and you’ll get many different answers. There are just too many variables in play, like what kind of retirement you want and when you want to retire.

    Perkins points out in Die with Zero that most of the advice out there encourages people to save too much money. You might agree or you might not.

    I encourage you to read Die with Zero and make that determination for yourself.

    At the end of the day, whether it’s saving for retirement or other major life goals, the most important thing is that you are consistently generating money fuel for your life.

    Don’t stress yourself out by worrying about the perfect amount to save towards each goal.

    Are you talking about your money mindset these days?

    It’s never been more important to talk to your friends and family about your money mindset. You don’t have to talk numbers to help each other during uncertain times.

    • Are you talking to your people about your money mindset?
    • What types of conversations are you having to help get through these times of uncertainty?
    • Would you recommend any books or articles that have helped you in the past?

    Let us know in the comments below.

  • 529 Plans for Sky High College Costs

    529 Plans for Sky High College Costs

    My five-year-old has already decided that she’s not going to college.

    She doesn’t want to sleep there, she says. Instead, her plan is to move in with her aunt.

    At least that’s one kid I don’t have to worry about when it comes to paying for college.

    In case your five-year-old hasn’t already decided her future, read on to learn about 529 educational savings plans, one of the best ways to pay for college.

    My students are already worried about paying for college for their unborn children.

    Whenever I teach personal finance to law students, we take some time to at the beginning of class to discuss what each of us would do with financial freedom.

    This is always my favorite part of class.

    Over the years, I’ve had students who want to travel the world, start businesses, pursue hobbies, and take care of aging parents.

    I’ll never forget the student who wants to coach high school football after working as a lawyer. Or, the student who simply wants the time to exercise every day. As she put it, “look good, feel good.”

    Of all the goals I’ve heard, there is one that comes up more than any other: paying for their children’s education.

    A lot of times, I hear this goal from students who don’t even have kids yet. I think that shows how important education is for many people. It also shows how worrisome it is to think about paying for college.

    What’s troubling is that my students typically have their own student loans to pay back. And, before they’ve even started their careers, they’re thinking about paying for the education of their unborn children.

    That’s intense. But, understandable.

    Some students share that they want to pay for their children’s college because they benefitted from their parents paying for college. These students were grateful for the opportunities their parents gave them.

    For other students, they want to pay for their children’s college because their parents did not pay for their college. They want to help their children avoid student loan debt as they begin their careers.

    For most people, saving for college is a top priority.

    According to a recent study by Fidelity, 74% of parents say they are currently saving for college.

    77% of parents think that the value of a college education is worth the cost.

    At a time when there is a lot of uncertainty surrounding student loans, it’s never been more important to have a plan to pay for your kid’s education.

    One of the best ways to do that is with a 529 college savings plan.

    In today’s post, we’ll discuss the major advantages of 529 plans. We’ll also learn how you can estimate the cost of college for your child so you can figure out how much you should be saving today.

    Be warned, the numbers are scary.

    What is a 529 college savings plan?

    529 college savings plans are state-sponsored, tax-advantaged investment accounts. The name stems from Section 529 of the Internal Revenue Code.

    While there are certainly other ways to save for college, 529 plans are hard to beat.

    The reason 529 plans are such a great way to save for college is because you receive triple tax benefits:

    1. Most states offer tax breaks on contributions to its residents for participating in the in-state plan. For example, as Illinois residents, my wife and I can deduct up to $20,000 in contributions to the Illinois-sponsored 529 plan from our state income each year.
    2. Your investment earnings grow tax-deferred, meaning your investments will benefit from tax-free compound interest. That means your savings will grow faster without being hindered by taxes.
    3. Investment earnings are 100% free from both federal and state taxes when used for eligible education expenses. Eligible education expenses include things like tuition, room and board, books, computers and other standard costs associated with college.

    An investment opportunity with triple tax benefits like this is almost unheard of.

    How do 529 plans work?

    In basic terms, 529 plans are investment vehicles designed to grow your contributions and make paying for college easier. When you invest in a 529 plan, you are generally investing in some combination of stocks and bonds.

    That means there is risk involved, just like with any other investment.

    Once you open your 529 account, you will choose how to invest your contributions. In this sense, 529 plans are similar to a 401(k) plan offered by your employer.

    Like with your 401(k) at work, a 529 plan will typically provide you different investment choices within the plan. You can choose how aggressive or conservative you want to be with your investments.

    The investment options will vary depending on which state’s 529 plan you choose.

    Every state offers a 529 plan.

    Every state offers a 529 plan. You don’t have to be a resident of that state to use its plan. You also don’t have to use your 529 savings for a school located within that state.

    Regardless of what plan you choose, the federal tax incentive remains the same. Money invested in 529 plans grows tax free. That means no federal taxes on your 529 earnings as long as the money is used for qualified educational expenses.

    While you also won’t have to pay state tax on earnings (same as federal), there are some additional state tax implications to be aware of.

    These state tax benefits are a bit more complicated because they vary state-to-state.

    Blue USA map with borders of the states and names on grunge background illustrating that each state offers a different 529 college savings plan.

    Remember, there is no federal tax benefit when you make your original contributions. But, most states do offer its residents a tax break on their original contributions for investing in-state.

    Morningstar has a detailed breakdown of which states offer additional tax benefits to its own residents.

    If your state offers tax benefits to invest in-state, that’s usually a good reason to choose your in-state plan.

    My wife and I use Illinois’ 529 plan, called Bright Start 529, for the added tax benefits we receive as Illinois residents.

    Besides the state tax benefits, keep in mind that not all 529 plans are created equal. 529 plans may offer different investment options or charge different fees. States may also provide different level of oversight, which may be important to protect your investments.

    You should always do your homework before choosing a plan to find one that matches your goals.

    I’ve found Morningstar’s rankings and analysis of each state’s plan to be the most helpful tool. According to Morningstar’s most recent rankings, the top 529 plans are offered by:

    1. Alaska
    2. Illinois
    3. Massachusetts
    4. Pennsylvania
    5. Utah

    To recap, when choosing which 529 plan to participate in, pay attention to what investment options are available within that plan. Also, look to see if you will qualify for additional state tax benefits.

    How much can I contribute to a 529 plan?

    Besides choosing the type of investments in your 529 plan, you can also choose how and when to contribute.

    Some people prefer automatic monthly contributions. Others prefer to contribute sporadically throughout the year, like when they receive a bonus at work.

    Unlike with most retirement plans, there are no yearly contribution limits for 529 plans. Instead, each state sets lifetime contribution limits per beneficiary, typically ranging from $235,000 to $550,000.

    This is a good time to point out that you can have a separate account for each of your kids. This allows you to save more money overall sine the contribution limits apply separately to each kid.

    It’s also a good idea to have separate accounts when you have different investment horizons based on the ages of your kids.

    For a complete list of the contribution limits by state, click here.

    By the way, if those limits sound incredibly high to you, you may be in for a shock when it comes time to pay for college.

    Keep reading to see what the projected costs of attending college are for a current kindergarten student.

    What happens if my kid does not go to college or I have money left over?

    If you have money left over in your 529 plan, you have some options. You can use that money for one of your other kids, without penalty. You can save it for a grandchild.

    As of 2024, you can roll extra 529 funds into a Roth IRA for the beneficiary, with some limitations. This was a terrific development for families worried about having too much money saved for college.

    If none of the available options work for you, rest assured that your money will always still be your money. You will have to pay a penalty and some taxes. Any unused earnings are subject to a 10% federal tax penalty plus income tax.

    How much should I be saving in my 529 college savings account?

    This is the ultimate question, right?

    While nobody can say for certain how much college will cost or how your investments will perform, we can make reasonable estimates to help form your strategy using an online calculator.

    I like the calculator available on Illinois Bright Start 529 website. What’s nice about this website is you can look up the future estimated cost of attending specific schools around the country.

    I also like using calculator.net. They have a College Cost Calculator where you can see how much college costs on average today and how much it is estimated to cost when your child starts college.

    Whatever online calculator you use, you’ll have to make some assumptions when you start plugging in numbers.

    For example, nobody can predict what your exact investment return rate will be. That said, you still need to plug a number into the calculator.

    What number should you use for investment return rate?

    • Bankrate.com and NerdWallet each suggest using an investment return rate of 10% annually (before inflation) based on historical stock market performance.

    10% seems like a reasonable number to use, keeping in mind that we’re just looking for an estimate to help us decide how much to save for college. Your actual returns may be lower.

    Besides the estimated return rate, you’ll also need to account for the rising costs of college. Most of the online calculators recommend you assume the cost of college will increase by 5% each year. That also sounds reasonable to me.

    One last thing: it’s never a bad idea to run through different investment scenarios to get a more complete picture. Try playing around with what the numbers look like if your investments only return 8% per year. Or, see what happens if college costs increase by 6% per year.

    With these assumptions in mind, you can start to get an idea of how much you should be saving for college today.

    Be warned, the dollar amount will probably scare you.

    Let’s look at an example using a current kindergarten student.

    Illinois’ Bright Start 529 calculator estimates that the cost of this kindergarten student attending the University of Illinois Urbana-Champaign will be $264,735.

    Assuming you don’t have any current savings and you estimate a 10% annual rate of return, the Bright Start 529 calculator indicates you should save $10,796 per year.

    Does that sound like a lot of money?

    Want to really be scared?

    What if your kindergarten student is interested in private school for college? Maybe your child has his heart set on Northwestern University?

    Bright Start 529 estimates the cost of Northwestern University for your kindergarten student will be $691,942. That means if you have no current savings, you should be contributing $28,217 per year.

    Yikes.

    And that’s only for one kid.

    How are you supposed to save that much money for college?

    If these numbers sound scary to you, what can you do about it?

    I have some thoughts:

    1. First, you need to spend some time thinking and talking about why it’s important to you to be good with money. Maybe the reason is as simple as paying for your kids’ college. Whatever your money motivations are, write them down. This is what I did with my Tiara Goals for Financial Freedom.
    2. With the right motivation in mind, you then need to make a Budget After Thinking. The overall purpose of your budget is to generate fuel for your future goals, including paying for college.
    3. Next, you need to stick to that budget by tracking two simple numbers. Making a budget does you no good if you aren’t sticking to it.
    4. Monitor your savings rate and aim for steady improvement over time, even if you’re only able to save a small amount to begin with.
    5. While you start to build your savings for college, avoid the three big causes for why many of us fall into debt, which can cancel out all your progress.
    6. Along the way, talk to your people. Remember the cardinal rule of Think and Talk Money: talking about money is not taboo. You are not alone in trying to save for college or trying to live a financially responsible life. Talking to your people will help you stay on track when times seem tough.

    The most important thing is that you take responsibility for your own money life.

    Nobody else can do this for you.

    The good news is that embracing these tips will help you beyond just paying for college. These are the exact strategies that will lead you to a life of financial freedom, the ultimate goal for many of us.

    It’s not supposed to be easy. If it were easy, everybody we do it.

    By educating yourself on 529 plans and talking to your people about money, you are way ahead of the curve.

    Do you have a plan to save for college?

    • Have you started saving for college?
    • Are you currently using a 529 college savings plan?
    • How do you motivate yourself to make regular contributions in light of other financial goals?

    Let us know in the comments below!